Swifty’s: Website & Apparel Redesign

This project presents a comprehensive website redesign for Swifty’s Restaurant & Pub, created to establish a more polished, cohesive, and user-focused digital presence. Noticing that the original site lacked visual consistency, the designer introduced a refined color palette, modern typography, and high-quality imagery that better capture the restaurant’s warm and welcoming atmosphere. Alongside, there are also custom apparel pieces that extend the refreshed brand identity into physical merchandise. Together, these deliverables form a unified visual system that strengthens Swifty’s brand recognition, enhances the customer experience, and presents a modern identity that feels both engaging and true to the restaurant’s character.